{"id":31541,"date":"2024-03-15T12:11:59","date_gmt":"2024-03-15T11:11:59","guid":{"rendered":"https:\/\/fr.avis-verifies.com\/?p=31541"},"modified":"2024-03-15T12:24:53","modified_gmt":"2024-03-15T11:24:53","slug":"blog-rise-consumer-videos-and-decline-print-advertising","status":"publish","type":"post","link":"https:\/\/en.verified-reviews.com\/blog\/blog-rise-consumer-videos-and-decline-print-advertising\/","title":{"rendered":"The Decline of Print Advertising and the Rise of Consumer Videos"},"content":{"rendered":"\n

Print has long dominated the world of advertising. But the emergence of digital channels has changed all that. Today, print advertising is slowly and steadily declining while digital marketing is growing. <\/p>\n\n\n\n

Over the last few years, new advertising and online marketing trends have emerged, in particular the video format and, more specifically, consumer videos. The most innovative brands are now successfully leveraging this new form of communication. <\/p>\n\n\n\n

Read on to find out why consumer videos are so popular and how Rossignol has maximized this new marketing lever.<\/p>\n\n\n\n

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The rise of consumer videos in advertising and the fall of print\u00a0<\/h2>\n\n\n\n

The simultaneous rise of consumer videos in marketing and decline of print advertising reflects a profound shift in consumer behavior and expectations.\u00a0<\/p>\n\n\n\n

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A 7.7% drive op in print advertising revenue <\/h3>\n\n\n\n

Let\u2019s start by illustrating this trend with a few figures. According to a WARC report published by Forbes magazine<\/a>, the decline of print advertising shows no signs of slowing. In 2023, ad revenue for print reached $47.2 billion worldwide, which is 7.7% less than last year<\/strong>. The market has halved in six years and now represents just 5% of the global ad market (totaling $993 billion<\/strong>). <\/p>\n\n\n\n

Most marketing and advertising budgets are now allocated to digital advertising, which is growing from one year to the next. <\/p>\n\n\n\n

This massive transition<\/strong> from print and traditional channels to digital ones reflects a growing consumer preference for digital content.<\/p>\n\n\n\n

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The success of consumer videos <\/h3>\n\n\n\n

Over the last few years, a trend within a trend has emerged: the rise of the video format. Or more specifically, the rise of video reviews and consumer videos, otherwise known as UGC (User-Generated Content). <\/p>\n\n\n\n

Unlike print advertising, which is often perceived as generic and one-way, consumer review videos provide a more human and authentic touch<\/strong>. They help brands build a deeper and more personal relationship with their audience, highlighting real user experiences. This authenticity translates into greater consumer trust and higher conversion rates. <\/p>\n\n\n\n

The development of social media<\/strong> has given rise to more distribution channels for UGC videos. Consumer videos are capitalizing on two main trends: the video format, which dominates social media platforms, and UGC<\/a>, i.e., content created by users.<\/p>\n\n\n\n

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6 reasons to include video review in your marketing strategy\u00a0<\/h2>\n\n\n\n

There are at least six reasons to use video consumer reviews in your advertising and marketing campaigns.\u00a0<\/p>\n\n\n\n

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Authenticity fosters consumer trust <\/h3>\n\n\n\n

Consumer reviews are often seen as more authentic and credible<\/strong> than brand content. Consumers have lost faith in traditional advertising, which partly explains its\u00a0decline. Using consumer videos in online marketing or advertising campaigns makes brands\u2019 messages more authentic.\u00a0\u00a0<\/p>\n\n\n\n

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More direct communication  <\/h3>\n\n\n\n

Video is the most effective way of communicating<\/strong> and sharing a wealth of verbal and non-verbal information in just a few seconds. Ever heard the saying, \u2018a picture is worth a thousand words\u2019? This is even more true of videos consisting of thousands of images. Videos add emotion to text, making brand messaging easier to understand and remember. <\/p>\n\n\n\n

Consumer videos combine the benefits of UGC (in particular, authenticity) with the benefits of video.\u00a0<\/p>\n\n\n\n

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Better conversion rates  <\/h3>\n\n\n\n

Clients using our Consumer Videos solution have all observed boosted conversion rates after adding consumer videos on their website or product pages. Why? Consumer videos reassure visitors.<\/p>\n\n\n\n

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Moulinex, household appliance brand, let their consumers speaking for themselves!<\/em><\/figcaption><\/figure>\n\n\n\n
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Consumer videos drive conversion more than any other type of marketing. Consumers are more likely to make a purchase after watching a video of a consumer who looks like them praising a product.\u00a0<\/p>\n\n\n\n

These visual testimonials prove the product\u2019s value, reducing any barriers to purchase. They are social proof<\/strong>. They help consumers discover every aspect of a product and its real-life use.  <\/p>\n\n\n\n

You can also use consumer videos in email and\u00a0social media campaigns. They build trust and anticipated satisfaction, which increases the likelihood of purchase.\u00a0<\/p>\n\n\n\n

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Improved SEO for your e-commerce site <\/h3>\n\n\n\n

Including video reviews on product pages boosts your website\u2019s SEO. Search engines, such as Google, value video content. Consumer videos are marketing tools that help boost your product pages\u2019 visibility.<\/p>\n\n\n\n

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Fewer returns <\/h3>\n\n\n\n

Managing returns is expensive for any business selling online. Consumer videos can help you limit these costs. <\/p>\n\n\n\n

Video reviews give consumers a better understanding of the product. Disappointment often stems from consumers being unable to see the product in action or real-life situations. Consumer videos reduce the risk of misunderstandings, resulting in fewer product returns and greater customer satisfaction.<\/p>\n\n\n\n

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A catalyst for social media presence <\/h3>\n\n\n\n

Video is king on social media.<\/strong> The success of platforms such as TikTok is based entirely on this format, which has grown hugely in popularity in recent years. Videos are the best way for brands to build their audience on social media platforms.<\/p>\n\n\n\n

Showcasing your consumer videos presents two benefits: <\/p>\n\n\n\n