{"id":8678,"date":"2021-02-09T16:32:40","date_gmt":"2021-02-09T15:32:40","guid":{"rendered":"https:\/\/fr.avis-verifies.com\/8678\/"},"modified":"2021-02-09T16:32:40","modified_gmt":"2021-02-09T15:32:40","slug":"boosting-email-campaigns-with-customer-videos","status":"publish","type":"post","link":"https:\/\/en.verified-reviews.com\/blog\/boosting-email-campaigns-with-customer-videos\/","title":{"rendered":"Boosting Email Campaigns with Customer Videos"},"content":{"rendered":"
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Why are videos so integral to marketing campaigns? Well, the reason is simple, videos have shown to increase the open rate, click-through rate and even the conversion rate once on a merchant site.<\/p>\n<\/div>\n<\/div>\n

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In a 2020 report, Cisco<\/a> noted that adding the word \u201cvideo\u201d to the subject line of an email increases its open rate from 7% to 13%<\/strong> .\u00a0 And a Campaign Monitor<\/a> report revealed that adding a video to an email can double the click-through rate and reduce unsubscribes by 26%<\/strong> . We know that 60% of consumers prefer to watch a video than to read a product description, so why not incorporate User Generated Content into your emails to increase customer engagement.<\/p>\n

In terms of conversion, consumer video also performs very well\u00a0<\/b>.\u00a0All the more so when it features other consumers.\u00a0Did you know that 88% of Internet users trust customer videos as much as word of mouth.\u00a0By embedding this type of video in your emails and on your e-commerce site, you can increase your conversion rate from 17% to 57%.\u00a0This is what we observed in A \/ B test on merchant sites like\u00a0Eram<\/a>\u00a0or\u00a0Cdiscount<\/a>\u00a0.<\/p>\n

Consumer videos impact all of your metrics: open rate, click-through rate, unsubscribe rate and even conversion rate once on your product pages.<\/b><\/p>\n<\/div>\n<\/div>\n

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Now that you know the benefits of User Generated Content, let’s discuss how best to utilize them.<\/p>\n

Here are some\u00a0pro tips<\/i>\u00a0to optimize your emails with video:<\/p>\n