User Generated Content is just what it sounds like, content such as text, videos or images that have been created by a customer rather than by a brand. You are probably already familiar with UGC, even if you didn’t realize it. You are most likely familiar with customer reviews, which brands will frequently share on social media. Many brands have also started to share customer’s videos that either review products or show how functionality and usage.<\/p>\n
In 2020, 9 out of 10 consumers claim to be more reassured in purchasing a product after having consulted user content<\/strong>\u00a0.<\/p>\n Online content has become an essential element in guiding consumers in their purchasing decision.<\/p>\n Consumer profiles are changing<\/strong>\u00a0, as\u00a0are<\/strong>\u00a0their behaviors and expectations.\u00a0From\u00a0new purchasing parameters\u00a0<\/strong>are therefore to be considered in e-commerce marketing strategies<\/strong>\u00a0.<\/p>\n \u201cBrand Content\u201d or \u201cUser Generated Content\u201d: which content weighs the most in consumers’ purchasing decisions?<\/p>\n Why is User Generated Content an important tool for marketers to capitalize on?<\/p>\n