{"id":8783,"date":"2022-06-09T08:17:40","date_gmt":"2022-06-09T06:17:40","guid":{"rendered":"https:\/\/fr.avis-verifies.com\/8783\/"},"modified":"2022-06-09T08:17:40","modified_gmt":"2022-06-09T06:17:40","slug":"omnibus-directive-a-new-legal-framework-for-customer-reviews","status":"publish","type":"post","link":"https:\/\/en.verified-reviews.com\/blog\/omnibus-directive-a-new-legal-framework-for-customer-reviews\/","title":{"rendered":"Omnibus Directive: A New Legal Framework for Customer Reviews!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">More and more retailers and e-retailers are focusing on social proof, via <\/span><a href=\"https:\/\/private.netreviews.com\/en\/blog\/create-better-products-by-utilizing-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">customer reviews<\/span><\/a><span data-contrast=\"auto\">. But remember: the collection, management and publication of online reviews are regulated by a strict legal framework.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On 28 May 2022, a new European directive came into force. The aim? To harmonise and strengthen consumer protection and the reliability of customer reviews. This is known as the Omnibus Directive and it applies to all companies. Let\u2019s find out why and how!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Customer Reviews: A Lack of Reliability in Europe<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">55% of websites having undergone a check, were found not to be compliant with European law in terms of customer review reliability. These findings were released by the European Commission and national consumer protection authorities, following <\/span><span data-contrast=\"none\">a screening of <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_394\" target=\"_blank\" rel=\"noopener\">233 websites<\/a><\/span><span data-contrast=\"auto\"> in 26 member states. And the results were alarming:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:4210752,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">104 out of 233 websites don\u2019t inform users <\/span><b><span data-contrast=\"auto\">how they collect and process reviews<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:4210752,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">118 websites don\u2019t specify <\/span><b><span data-contrast=\"auto\">how fake customer reviews are prevented<\/span><\/b><span data-contrast=\"auto\">. Consumers cannot verify the reviews and find out if they were written by real customers<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:4210752,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">176 websites don\u2019t mention that <\/span><b><span data-contrast=\"auto\">financially incentivised reviews are prohibited<\/span><\/b><span data-contrast=\"auto\"> by their internal policy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A new directive therefore came into force, to prevent the spread of fake customer reviews and improve the reliability of feedback in Europe: <\/span><b><span data-contrast=\"auto\">the Omnibus Directive<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">What Is the Omnibus Directive?<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000044546235\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">The Omnibus directive (EU) 2019\/2161<\/span><\/a><span data-contrast=\"auto\"> aims to <\/span><b><span data-contrast=\"auto\">strength European consumer protection<\/span><\/b><span data-contrast=\"auto\">, by updating regulations that have been in force in the EU for several years with new rules.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To strengthen consumer protection, these new measures regulate:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Price cuts (e-commerce sites, stores, etc.)<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Customer reviews published on the Internet.<\/span><\/b><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">For example, <\/span><span data-contrast=\"none\">Article L. 112-1-1-l.<\/span><span data-contrast=\"auto\"> states that any price cut announcement must also include the price charged by the retailer during the 30 days prior. The aim? To provide greater transparency on price changes, especially during sales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">The new Omnibus directive also aims to strengthen <\/span><span data-contrast=\"none\">the <a href=\"https:\/\/private.netreviews.com\/en\/blog\/how-to-engage-your-online-community\/\" target=\"_blank\" rel=\"noopener\">reliability of customer reviews<\/a><\/span><span data-contrast=\"auto\">, in order to tackle fake reviews and ensure authentic feedback throughout the year. Since 28 May 2022, retailers and e-tailers who collect product reviews must display:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">How they monitor and verify reviews<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\">verification method<\/span><\/b><span data-contrast=\"auto\"> used to ensure that reviews were written by consumers who have used or purchased their products.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">If you use the trusted third party, Verified Reviews by SKEEPERS, to collect, manage and publish customer reviews, then don\u2019t worry: our solution meets all these legal requirements! It is already compliant.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Omnibus Directive: What Changes for Companies?<\/span><\/b><\/h2>\n<h3><b><span data-contrast=\"none\">Changes for Users of Verified Reviews by SKEEPERS<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Our solution, Verified Reviews by SKEEPERS, complies with both European and French regulations. If you use our platform, simply follow the steps below to <\/span><span data-contrast=\"none\">manage your customer reviews effectively<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comments on products should be linked to a purchase reference, and include a date of purchase and the consumer\u2019s personal data, such as name and email address.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">To report a product review, you must select a reason for refusal from a predefined list.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reviews must be published on a daily basis and in chronological order.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reviews will undergo the defined moderation process.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Any mention of review compensation (for example, vouchers) is no longer authorised when collecting customer reviews.<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">Changes for Non-Users of Verified Reviews by SKEEPERS<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Non-users of a reliable solution such as Verified Reviews by SKEEPERS must take the necessary steps to ensure that they are compliant. An e-tailer who publishes product reviews must ensure that they are reliable and authentic, in compliance with the new Omnibus rules.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Non-compliant companies may be subject to penalties. These penalties have been reinforced by the Omnibus Directive and can reach fines of 300,000\u20ac or, for large-scale EU-wide infringements, 4% of a company\u2019s annual turnover.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"none\">Customer Reviews and the Omnibus Directive: Key Takeaways<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Do you collect and publish customer reviews online? Here is what you need to remember:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">European regulations are evolving to tackle fake customer reviews and misleading commercial practices. The new rules mainly aim to regulate price cuts and strengthen the reliability of customer reviews. These rules came into force on 28 May.<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">The Omnibus Directive is not applicable in the UK, but a similar directive is expected to be in place within a few months.<\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Trusted third parties, such as Verified Reviews by SKEEPERS, help companies upgrade their compliance in line with the Omnibus Directive. Our european platform has been compliant on the brand reviews with the ISO Standard which ask us more controls on collect, moderation and publication than the Omnibus Directive. We have harmonised these regulations on the product reviews at the European scale.<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">To collect, manage and publish reliable, authentic customer reviews that comply with European law&#8230; Verified Reviews by SKEEPERS is at your side! Choose security and simplicity, and discover our solution today <a href=\"https:\/\/private.netreviews.com\/en\/\" target=\"_blank\" rel=\"noopener\">just here<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; More and more retailers and e-retailers are focusing on social proof, via customer reviews. But remember: the collection, management and publication of online reviews are regulated by a strict legal framework.\u00a0\u00a0 On 28 May 2022, a new European directive came into force. The aim? To harmonise and strengthen consumer protection and the reliability of&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"post_folder":[],"class_list":["post-8783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnibus Directive: A New Legal Framework! - Avis v\u00e9rifi\u00e9s<\/title>\n<meta name=\"description\" content=\"More and more retailers and e-retailers using customer reviews. But online reviews are regulated by a strict legal framework.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/en.verified-reviews.com\/blog\/omnibus-directive-a-new-legal-framework-for-customer-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnibus Directive: A New Legal Framework! - Avis v\u00e9rifi\u00e9s\" \/>\n<meta property=\"og:description\" content=\"More and more retailers and e-retailers using customer reviews. 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