{"id":8836,"date":"2023-01-26T09:57:41","date_gmt":"2023-01-26T08:57:41","guid":{"rendered":"https:\/\/fr.avis-verifies.com\/8836\/"},"modified":"2024-02-26T11:04:23","modified_gmt":"2024-02-26T10:04:23","slug":"optimize-your-google-my-business-profile","status":"publish","type":"post","link":"https:\/\/en.verified-reviews.com\/blog\/optimize-your-google-my-business-profile\/","title":{"rendered":"Optimize Your Google My Business Profile"},"content":{"rendered":"<h2>What is Google My Business (GMB)?<\/h2>\n<p>Google My Business is a tool for companies to create <strong>and list their businesses online and boost their local SEO<\/strong>. Their profiles appear in search results in a geo-targeted manner, i.e., based on the searcher\u2019s location. Google My Business, therefore,\u00a0allows local businesses to be listed first in Google Search and Google Maps results.<\/p>\n<p>Let\u2019s take an example. If someone is looking for a bike repair shop in New York, and your company provides that service in the same town, your profile will appear in the Google Maps search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17379 size-full\" src=\"https:\/\/en.verifiedreviewsstaging.yeswedev.fr\/app\/uploads\/2024\/02\/Capture-decran-2023-01-26-a-09.32.44.png\" alt=\"google my business\" width=\"408\" height=\"789\" \/><\/p>\n<p>This marketing tool will boost your visibility on search engines, making it a must in any successful <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-seo\">SEO<\/a> strategy.<\/p>\n<p>Well-constructed GMB profiles can also be displayed in the so-called \u201clocal pack\u201d, i.e., Google Search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17385 size-full\" src=\"https:\/\/en.verifiedreviewsstaging.yeswedev.fr\/app\/uploads\/2024\/02\/Capture-decran-2023-01-26-a-09.36.13.png\" alt=\"google my business local\" width=\"659\" height=\"713\" \/><\/p>\n<p>Appearing in the top 3 local Google Search results increases a company\u2019s visibility and drives traffic to their website. A GMB listing is therefore a powerful tool to stand out from the competition!<\/p>\n<p>&nbsp;<\/p>\n<p>But how can you create and optimize an effective GMB profile to maximize your chances of appearing in the \u201clocal pack\u201d?<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Create a Google My Business Profile<\/h2>\n<p>After creating a Google account, connect to GMB and click on \u201cAdd your business\u201d. Enter your basic information, including:<\/p>\n<ul>\n<li>Business name<\/li>\n<li>Categories: i.e., your business\u2019 activities. Be as specific as possible and use keywords you want to be listed for. For example, if you are a dentist and provide an emergency service, select \u201cDentist\u201d, \u201cDentist\u2019s office\u201d and \u201cEmergency dental service\u201d.<\/li>\n<li>Address: you can add several locations if you have more than one<\/li>\n<li>The areas you serve<\/li>\n<li>Your contact info: phone number and website<\/li>\n<\/ul>\n<p>Make sure that your GMB details match those on your website, so as not to be penalized in SEO.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Verify your Google My Business Profile<\/h2>\n<p>Once you\u2019ve entered your details on your GMB profile, it needs to be verified by Google. There are three ways to get a Google verification code: by SMS, telephone (although these 2 options are not always available) or mail (a letter with the code).<\/p>\n<p>Once your profile has been verified, it will appear online.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Complete your Business Information<\/h2>\n<p>Your profile has now been approved and includes basic information about your company. But don\u2019t stop there! Add more information to stand out from the competition. Here are a few important details you can add via the \u201cInfo\u201d tab in your account:<\/p>\n<ul>\n<li>Opening hours<\/li>\n<li>Special hours: e.g., public holidays<\/li>\n<li>Description of services: make sure to write an accurate and unique description of your company\u2019s activities<\/li>\n<li>Links to make a booking<\/li>\n<li>Products: you can add details about your products (description, photos, category and price)<\/li>\n<li>Unique selling propositions: highlight what makes you stand out from the competition. Add information that you cannot display elsewhere (e.g., an outdoor seating area or free Wi-Fi).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>4. Add Photos to your Profile<\/h2>\n<p>Now that you\u2019ve entered all of your business information, make your profile look nice! Several studies have shown that adding photos to your Google My Business listing boosts user trust. Which in turn increases the number of clicks.<\/p>\n<p>Make sure that you add your logo, a cover photo and a few other pictures. Choose your photos carefully; think about what users want to see. For example, if you are adding to a restaurant listing, add a photo of the outside and a few interior shots to make potential customers want to come and eat.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Talk to your Customers<\/h2>\n<p><a href=\"https:\/\/private.netreviews.com\/en\/blog\/5-steps-to-get-positive-google-reviews\/\"><u>The impact of reviews<\/u><\/a>\u00a0on your GMB profile\u2019s SEO is huge! Google sees companies with good reviews as more trustworthy and displays them more often in the local pack.<\/p>\n<p>To optimize your chances of being displayed at the top of the search results, collect plenty of customer reviews, check that they are well rated (ideally, you want an overall rating of 4 stars or more) and, finally, respond to them.<\/p>\n<p>Remember that most users won\u2019t leave reviews unless you prompt them. You\u2019ll get more results if you ask, especially since the process is so easy. Simply send customers a link to your profile (available in the \u201cHome\u201d section of your GMB dashboard).<\/p>\n<p>You can also activate the \u201cMessaging\u201d option so that users can ask you questions directly. However, if you activate this option, make sure to answer as quickly as possible, because your average response time will be displayed.<\/p>\n<p>One final tip: never buy fake customer reviews! Google strongly penalizes this practice.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Check Account Updates<\/h2>\n<p>Make sure to check all the information on your GMB profile. The Google algorithm, as well as any user, can suggest changes.<\/p>\n<p>Go to the \u201cHome\u201d section on your dashboard and click on the option \u201cReview updates\u201d to make sure no false information has been added. You can edit or discard any updates you don\u2019t want.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Go One Step Further<\/h2>\n<p>To get the most out of GMB, you can also add any sales events or campaigns (new products, open houses, exclusive deals, etc.). This will turn your GMB profile into a real marketing communication tool!<\/p>\n<p>You can create and personalize your ads via the \u201cMessage\u201d option. Remember that ads are only displayed for 7 days.<\/p>\n<p>&nbsp;<\/p>\n<p>And there you have it! If you\u2019ve followed all these tips, your GMB profile is now fully optimized. So, stack the odds in your favor to appear in the top local results and boost your company\u2019s visibility!<\/p>\n<p>&nbsp;<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-05b3b1cc-f3fe-461f-8e06-5ec9a65e9914\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-05b3b1cc-f3fe-461f-8e06-5ec9a65e9914\" class=\"hs-cta-node hs-cta-05b3b1cc-f3fe-461f-8e06-5ec9a65e9914\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20304540\/05b3b1cc-f3fe-461f-8e06-5ec9a65e9914\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-05b3b1cc-f3fe-461f-8e06-5ec9a65e9914\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/en.verifiedreviewsstaging.yeswedev.fr\/app\/uploads\/2024\/02\/05b3b1cc-f3fe-461f-8e06-5ec9a65e9914.png\" alt=\"2023-EN-AV-demo-Discover our solution\" width=\"1700\" height=\"340\" \/><\/a><\/span><\/span><\/p>\n<p><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google My Business (GMB)? Google My Business is a tool for companies to create and list their businesses online and boost their local SEO. Their profiles appear in search results in a geo-targeted manner, i.e., based on the searcher\u2019s location. Google My Business, therefore,\u00a0allows local businesses to be listed first in Google Search&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"post_folder":[],"class_list":["post-8836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimize Your Google My Business Profile - Avis v\u00e9rifi\u00e9s<\/title>\n<meta name=\"description\" content=\"Google My Business is a tool for companies to create and list their businesses online and boost their local SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/en.verified-reviews.com\/blog\/optimize-your-google-my-business-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Your Google My Business Profile - Avis v\u00e9rifi\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Google My Business is a tool for companies to create and list their businesses online and boost their local SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/en.verified-reviews.com\/blog\/optimize-your-google-my-business-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Avis v\u00e9rifi\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T08:57:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T10:04:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/en.verified-reviews.com\/app\/uploads\/2024\/02\/AdobeStock_327655590_Editorial_Use_Only-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimize Your Google My Business Profile - 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