{"id":8884,"date":"2023-02-16T07:30:41","date_gmt":"2023-02-16T06:30:41","guid":{"rendered":"https:\/\/fr.avis-verifies.com\/8884\/"},"modified":"2024-02-26T11:04:31","modified_gmt":"2024-02-26T10:04:31","slug":"customer-review-sites-how-to-choose-the-right-one","status":"publish","type":"post","link":"https:\/\/en.verified-reviews.com\/blog\/customer-review-sites-how-to-choose-the-right-one\/","title":{"rendered":"Customer Review Sites: How to Choose the \u201cRight\u201d One"},"content":{"rendered":"

72% of customers won\u2019t take any buying decisions until they\u2019ve read reviews<\/strong> (source: G2). But users don\u2019t only look at the number of stars and comments posted by their peers. They also take the reliability of the customer review site into account.<\/span>\u00a0<\/span><\/p>\n

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There are more and more customer review sites on the market today. So, how do you choose the right platform? Which online review sites reassure users throughout their purchasing journey? Read on to find out.<\/span>\u00a0<\/span><\/p>\n

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More and More Customer Review Platforms<\/span><\/b>\u00a0<\/span><\/h2>\n

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When a product gets five reviews, the probability of it being purchased increases by 270% (source: <\/span>G2<\/span><\/a>). Stars play a key role in the decision-making process. Reviews are powerful types of social proof<\/strong> and strong selling points. Which is why more and more companies are eager to get feedback after an online or in-store purchase\u2026 And why more and more platforms are popping up on the market to facilitate the collection, moderation, and publication of these brand or product reviews.<\/span>\u00a0<\/span><\/p>\n

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You\u2019ve probably heard of Trustpilot, <\/span>Google My Business<\/span><\/a> or our Verified Reviews by SKEEPERS solution. But there are lots of other customer review platforms out there, and new solutions keep appearing every year. Some rely on unprompted reviews, without prior verification and authentication of a purchase. Others, like our customer review platform, prompt customers for verified reviews by sending post-purchase satisfaction surveys by email.<\/strong><\/span>\u00a0<\/strong><\/p>\n

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There are, of course, other criteria that differentiate online review sites: price of subscriptions, compliance with the law and AFNOR standards, technical integrations and widgets, analytics dashboards, etc. So, how do you choose the \u201cright\u201d solution? Which criteria should you take into account?<\/span>\u00a0<\/span><\/p>\n

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How to Choose a Customer Review Site: 4 Key Criteria<\/span><\/b><\/h2>\n

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1. A Reliable and Certified Review Site<\/span><\/b><\/h3>\n

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In recent years, the legal framework surrounding customer reviews has been tightened<\/strong>. In 2014, the <\/span>NF ISO 20488<\/span><\/a> (formerly NF Z74-501) was the first standard in the world applicable to the processing of online consumer reviews. Verified Reviews by SKEEPERS was even involved in drafting and implementing it!<\/span>\u00a0<\/span><\/p>\n

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Then, in 2018, the <\/span>decree 2017-1436<\/span>, derived from the law for a Digital Republic (article L111-7-2 of the Consumer Code), dated 7 October 2016, came into force. Finally, in 2022, <\/span>the Omnibus Directive<\/span><\/a> (EU) 2019\/2161 strengthened the protection of European consumers, by modernizing the regulations applied within the European Union for several years.<\/span>\u00a0<\/span><\/p>\n

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Standards, certifications, decrees\u2026 As you can see, there is a solid legal framework for customer reviews on the Internet. But not all customer review sites comply with these rules in the same way. For example, a lot of solutions don\u2019t comply with AFNOR standards, and don\u2019t certify brand or product reviews to prove their authenticity.<\/span>\u00a0<\/span><\/p>\n

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Make sure to take these guarantees of trust and reassurance into account when making your decision!\u00a0<\/span>\u00a0<\/span><\/p>\n

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2. A Customer Review Site Partnered With Google<\/span><\/b><\/h3>\n

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74% of company managers think that Google reviews are an essential business driver (Source: OpinionWay). But not all online review platforms offer Google review integration. <\/span>Ask yourself this: wouldn\u2019t it be better to choose a solution in partnership with Google, so that customer reviews are also visible on the US\u2019\u00a0favorite search engine?<\/span>\u00a0<\/span><\/p>\n

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If the answer is yes, look at solutions that offer customer review integrations with Google My Business or Google Maps. For example, our syndication partnership means that any reviews you collect with <\/span>Verified Reviews by SKEEPERS<\/span><\/a>, will automatically appear at the top of your Google My Business profile, Google Shopping or Google Ads.<\/span>\u00a0<\/span><\/p>\n

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It\u2019s also worth checking which customer review sites offer simple and intuitive widget integration. A widget looks like a custom block, thumbnail or panel. This tool allows you to highlight brand or product customer reviews<\/strong>, display stars and promote your average score in different places, such as on your website or via your Google page. This is a great way to optimize your SEO, boost conversion and improve your brand image!<\/p>\n

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3. A Review Site With Personalized Support<\/strong><\/h3>\n

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A platform that enables you to collect, moderate and publish online customer reviews<\/a> is great. But one that supports and guides you every step of the way is even better!<\/p>\n

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When choosing an online review website, find out what kind of support they offer. This can vary depending on the platform. For example, at Verified Reviews by SKEEPERS, we offer:<\/p>\n